Thread: Namm 2013
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Old 19.11.2012, 05:02 AM
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Since technology has made communication literally light speed these days, companies of all sorts have a tight lid on what they are working on because Corporate Espionage is a very real threat to remain competitive.
With that said, it may be a really great offensive/defensive strategy for say Access in this case, to perhaps not have a space at NAMM, yet you can bet they send an envoy or two, attending just to see what "cards people have out on table"; new products in this case.
So say Access has something pretty innovative in development and after reviewing other companies' new products they see that another company is doing something similar, it would be advantagous for Access to develope way beyond what's out there or take a whole different direction for sake of fierce competition of target market.
Look what Waldorf did with the Pulse 2 last year! It was a physical prototype without the guts and no sound. They have been putting off release date ever SINCE Arturia MiniBrute was released, with now a Spring of 2013 projected release. Coincidence? Perhaps, but I think not.
I would rather Access or really ANY company release a finished, bug free product rather than spend years in updates making it work with so many different set-ups possible.
Would actually hope Access would go a different direction than continue down the Ti path. Analog is making a come back and would hope in that full circle complete, physical modeling and additive synthesis is re-explored. In fact, I predict that the given example of Arturia, a primarily software company releasing hardware could be the next new trend. Wouldn't it be cool if Izotope released a keyboard sampler hardware version of IRIS? Camel Audio doing same with Alchemy? Not just talking about a midi controller, something that like the Ti is happy on stage or in front of PC. With economies all pretty much in dire flux, would think these would be very precarious times to release new hardware that's truely innovative but yet at an accessable price-point.
My rant is over! The different Virus incarnations currently leave us with the whole universe of sound to explore.
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