I'm glad I'm not the only one that thinks like this. I can't have this conversation with most people, 'cause they readily accuse me of paranoia but the few changes there have been in Google recently are scary. For one: you used to login to your Gmail account, now if you use Chrome you're asked to login to the browser, something akin to Google's network - it includes localisation, gmail, youtube, so forth and so on. This move alone rendered most anti tracking plug-ins (or add-ons/extensions) useless, simply because they're not effective any more the moment you log in to their system - and that's a very serious move against the privacy of the common folk.
Most people don't care. One of the problems we face today is that we sign a lot of contracts without even bothering to read them (let alone read them through) and this corporations are turning more and more aggressive as time goes buy, main reason being that most people don't care or are not informed enough to grasp the consequences of this.
But I don't think it stops with the triad of the big ones. I'm heavily suspicious about most "cloud" services. In a world where we know for sure that knowing things before hand gives you a competitive advantage over other competitors, maybe trusting some company with our material is dangerous. I mean, if Facebook made life easier for intelligence agencies throughout, cloud services manages to go some steps further, allowing access to the material as it's being developed.
Out of pure convenience, most people will engage with all sorts of things without a second thought. Google Drive for instance opens the door for real life, constantly updated, tracking of you as a person - not just what you do on the web, but your entire life tracked as you go. Same with Apple's new product that's being introduced in some car brands now. Have all your info in the same place, hey. I say there should be some rules and set limits to what this companies can do. Not joining their party is a start, like MBTC said, making the public aware of this and demand some laws to force limits to this corporations actions is something we all should be engaged with.
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