Those are the best prices I've ever seen as well. They seem limited to that store though, everyone here in the US has the typical small percentage discount that pops up occasionally, at least as of this writing.
Not that it means anything, but Kemper looks to have reserved their usually unspectacularly-sized booth for NAMM 2016.
https://floorplan.namm.org/WN16/conv...andhotels.html
Would definitely like to see a new product announcement though.