How Do You Use VST Effects & EQ on Virus Control Midi Tracks?

[psionic_entity]

im using virus t.i. with virus control in ableton live.
is it possible to use vst effects and EQ on my virus sounds without flattening them to audio?
because the 16 separate midi channels are routed to the different output channels on the virus control, they dont contain the sound, only midi information. so u cant put vsts on them like i would normally do.

sorry if im missing something obvious here, but how do i get around this?

any ideas or methods are greatly appreciated!